Citimex Inc. is a premium provider of high-quality office furniture located within Metro Manila, Philippines, and with over 25 years of experience within the office furniture industry. Citimex Inc. approached us to provide their brand with a new refresh look and align their image across all communication tools.
The project began with giving the identity a new look but still maintain the core elements of its previous logo design. We create a customized typeface for their wordmark that makes the brand modern, professional, and established.
Blue was chosen as the primary color palette, as this represents confidence, reliability, and intelligence - aligning with the ambition of the company to be the leader and expert in their field.
Visual Identity. Brand Strategy. Art Direction.